CPC Keywords

 

Highest CPC Keywords and Best Adsense Niches [2021]

   



 

 

To be a successful Adsense publisher you need a lot of traffic but you also need that traffic to engage with the ads that are being displayed on your site. 

The Adsense CPC that you get paid will depend on the topics that you write about. 

In the world of blogging, you can either write articles that will compete for clicks that will pay a few cents or be strategic and write content that will pay the big bucks.

If you are serious about making money online with Adsense and building a successful business, I suggest you target these top paying keywords and industries.

Also, I suggest you try Ezoic to automatically automize your ads.

I broke down this post by:

  • Top paying Adsense keyword industries
  • Types of ads that pay the most
  • Exact long-tail keywords that have insane CPCs
  • 4 Bonuses to make even more money with Adsense

Post Contents show

Here are the top 10 highest paid Adsense keywords for 2021 (by industry/niche):

  1. Insurance $61 CPC
  2. Gas/Electricity $58 CPC
  3. Loans $50 CPC
  4. Mortgage $46 CPC
  5. Attorney $48 CPC
  6. Lawyer $42 CPC
  7. Donate $42 CPC
  8. Conference Call $42 CPC
  9. Degree $40 CPC
  10. Credit $38 CPC

↓ keep reading to find the exact keyword phrases that you should target ↓

Why do these Adsense keywords pay so much?

Because the companies behind the ads have a high customer value and can afford to spend a few hundred bucks to acquire a customer. It all boils down to their business economics.

So, how can you profit from this data and rake in thousands of dollars each month?

Let’s run through a hypothetical example.

  1. You notice that insurance related blogs will carry a high CPC.
  2. You then research a few keywords and find that “car  insurance companies” pays decently well.
  3. You get to writing the best article you can on car insurance companies
  4. With an amazing on-page SEO, you are able to get your blog post high on google rankings,
  5. You get a good amount of high quality organic traffic to your site, and then monetize into more Adsense revenue.

Which Adsense ads pay the most?

In addition to picking the best niche for adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.

In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.

The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.

Sidebar ads are not as good since we are already trained to tune them out.  

You can also try Matched Content if you have another content you’d like to promote.

Pro tip: Use Auto Ads by Google

Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.

Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.

Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.

The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.

To set up Auto ads on your site, follow these stepsSign in to your AdSense account.

  1. In the left navigation panel, click My ads.
  2. Click Auto ads.
  3. On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
  4. Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
  5. Click Save.
  6. On the “Place code on your page” page, click Copy code.
  7. Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.

Bonus Keyword Industries/Niches

Here are other high paying keywords that you can target in your blog posts

  1. Treatment $41 CPC
  2. Software $39 CPC
  3. Classes $36 CPC
  4. Recovery $34 CPC
  5. Trading $33 CPC
  6. Rehab $33 CPC
  7. Hosting $31 CPC
  8. Transfer $29 CPC
  9. Cord Blood $27 CPC
  10. Claim $25 CPC

 

Which exact keywords pay the most CPC on Adsense?

SEMrush did a nice study on some of the best keywords by country here.

If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ adsense keywords by GrepWords. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click. 

Here are a few of my favorite top paid keywords per industry found through SEMRush (data for 2017, 2018 and 2019, 2020):

Mesothelioma Keywords sorted by CPC

Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce the pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.

This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.

Keyword

Volume

KD

CPC (USD)

Competition

Results

compensation mesothelioma

10

67.96

569.67

0.91

594,000

mesothelioma attorney houston

30

55.72

545.84

0.74

109,000

mesothelioma attorney california

10

55.3

390.08

0.86

223,000

mesothelioma compensation

110

64

326.85

0.84

596,000

pleural mesothelioma stages

90

71.76

318.44

0.93

148,000

mesothelioma lawyer directory

20

63.42

290.34

0.86

212,000

mesothelioma lawsuit settlements

110

61.8

276.44

0.85

139,000

statute of limitations on mesothelioma claims

90

53.98

274.07

0.82

64,000

lawyers for mesothelioma

40

58.43

265.92

0.86

537,000

mesothelioma settlement fund

40

59.3

257.12

0.82

262,000

*Competition of 1 means highly competitive.

Top Paying Keywords for the Lawyer Niche

Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.

Keyword

Volume

KD

CPC (USD)

Competition

Results

car accident lawyer moreno valley

90

52.02

584.44

1

112,000

ft lauderdale car accident lawyer

10

48.18

566.17

1

267,000

auto accident lawyers in chicago

90

59.03

542.95

1

2,280,000

car accident lawyer ny

30

53.89

508.62

1

1,320,000

car accident lawyer in phoenix

20

55.27

504.53

0

1,070,000

california motorcycle accident lawyer

30

47.51

475.78

1

5,410,000

car accident lawyer augusta

90

44.3

463.71

1

416,000

car accident lawyer in fort lauderdale

50

47.13

462.97

1

1,110,000

personal injury lawyer ft lauderdale

10

43.06

429.36

1

860,000

dallas truck accident lawyer

90

49.67

426

1

721,000

 

Doctors keywords CPC Adsense

In this list you will find a mix of people looking for Physicians and people looking for a PhD program.

Keyword

Volume

KD

CPC (USD)

Com.

Results

can you sue a doctor for wrong diagnosis

40

70.83

250.96

0

697,000

doctorate in security

70

74.61

189.19

1

25,000,000

doctor after car accident

40

60.59

136.95

1

29,200,000

doctors car insurance

10

66.17

128.46

1

3,100,000

car accident doctor atlanta

70

43.8

122.42

1

762,000

rehab doctors

210

59.77

118.49

0

22,900,000

business doctoral programs online

30

73.19

118.19

1

1,810,000

best doctoral programs in education

30

77.26

114.31

1

11,000,000

top online doctoral programs in business

10

71.32

112.46

1

995,000

educational leadership doctoral programs online

20

81.12

108.97

1

734,000

 

Best Attorney Adsense Keywords

I thought attorneys and lawyers were the same. Guess I was wrong.

Here are some other keywords pertaining to attorneys:

Keyword

Volume

KD

CPC (USD)

Competition

Results

personal injury attorney cape coral fl

70

44.08

573.71

0.79

302,000

accident attorney rancho cucamonga

90

46.05

548.48

1

71,000

mesothelioma attorney houston

30

55.72

545.84

0.74

109,000

truck accident attorney san antonio

50

47.2

432.95

0.85

703,000

motorcycle accident attorney orange county

30

52.34

404.05

0.83

2,180,000

auto accident attorney colorado springs

70

51.94

396.78

0.66

280,000

accident attorney riverside ca

30

43.12

390.88

0.51

331,000

mesothelioma attorney california

10

55.3

390.08

0.86

223,000

phoenix accident attorneys

20

54.24

358.08

0.71

1,500,000

louisville accident attorney

20

46.44

345.62

0.63

674,000

 Educational keywords

KEYWORD

CPC

ONLINE BUSINESS DEGREE PROGRAMS ACCREDITED

$140.00

online accredited psychology degree

$135.00

online degree in educational psychology

$135.00

online business degree florida

$135.00

online university college

$125.00

online psychology bachelor’s degree

$125.00

online college business degree

$125.00

fastest criminal justice degree online

$125.00

online masters degree in business administration

$125.00

parapsychology degree online

$125.00

online degree criminal justice

$120.00

online school for business degree

$120.00

online masters degree programs in healthcare administration

$120.00

masters degree in human resources online

$120.00

public administration masters degree online

$115.00

Bitcoin CPC Adsense KWs

I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.

Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.

Keyword

Volume

KD

CPC (USD)

Competition

Results

bitcoin merchant account

20

56.02

64.32

0.87

217,000

bitcoin merchant services

30

62.35

33.24

0.87

336,000

bitcoin mining cloud computing

10

66.05

32.65

0.73

604,000

buy bitcoin australia

30

52.36

21.47

0.32

783,000

buy stocks with bitcoin

50

83.4

21.08

0.46

6,010,000

software mining bitcoin

10

65.75

18.19

0.62

936,000

bitcoin mining gpu

70

71.59

18.19

0.36

696,000

buy stock with bitcoin

30

81.94

17.59

0.48

64,000,000

bitcoin stock chart

210

73.86

16.24

0.09

how to invest in bitcoin stock

50

77.64

16.16

0.71

1,060,000

 

Top Paying Insurance Related Adsense Keywords

The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise how could they afford all those TV commercials and these crazy spend on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.

Keyword

Volume

KD

CPC (USD)

Competition

Results

compare car insurance

70

78.04

469.12

1

5,720,000

auto insurance troy mi

10

66.48

420.29

0.84

1,080,000

car insurance comparison quote

10

77.7

342.54

0.88

2,400,000

cars with cheapest insurance rates

40

85

316.47

0.89

3,200,000

best learner driver insurance

10

67.65

300.26

0.77

830,000

insurance quotes young drivers

10

76.73

299.63

0.94

6,490,000

automobile club inter-insurance

20

84.42

299.49

0.81

783,000

car insurance personal injury

10

82

298.54

0.95

2,210,000

auto insurance conroe tx

40

69

298.08

0.82

443,000

auto insurance philadelphia pa

170

63.03

293.14

0.48

1,330,000

 

I actually took some of those keywords ^ and launched my site TheInsuranceNerd to attract those high paying clicks. So far, so good.


 

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